There’s a turning point in your life: you need to write a technical paper. You need, of course, to write it well. And by no means write it badly. But to a novice author, this most useful instruction does not help much (no wonder – you need specifics!).
Why a businessman should write.
New clients will see the human face of your business on the blog. And profitable partners themselves will offer to cooperate. After all, it is clear from your articles that you know your business.
You Have To Blog For Business. But What Are The Pitfalls?
From experience, it is clear: a blog will take a lot of effort and time. Posting an article, replying to comments, analyzing criticism … But a lot of people read blogs. Among them are future business partners. Giants like PayPal can offer profitable partnerships if your articles impress them.
Surely My Small Business Needs A Blog?
People are interested in the information. An engaging blog is better than a flashy banner. Conduct surveys, write articles, and generate relevant memes. Customers will reach out to you, and recognition and revenue will come.
- I am a tech author, hired to write a blog for a business. I understand the subject, but not thoroughly. How not to spoil the customer’s image?
- I am a businessman, and I have no time to myself to blog. I hired a writer. How to make sure that he correctly sways the subject?
Active collaboration saves the day. The technical writer has a clear syllable, but the customer has more experience and just cool stuff. So the author writes a text, the customer revives it with interesting details, and the author again proofreads and clarifies. The insurance Team and the IT editorial staff of their blog work this way. And sales have gone up.
Okay, money isn’t the main thing. But will my posts at least change the world forever?
Maybe. The world, or rather the mass consciousness and perception, is usually changed by scandalous investigations. About poisonous medicines, for example. And there is a place for such stories in the technosphere. Here’s a recent journalistic investigation by Theranos that uncovered a $4.5 billion high-tech scam. So go for it!
What To Write About
Something you know a lot about. Or about something that everyone knows about. Or about what no one knows yet, except you. Anything, as long as it’s interesting.
How To Write
Clean the text of unnecessary information. Write simply, so that even an amateur can understand you, but do not lose the meaning of the text. Don’t be afraid to change the format of a boring post. Uniquely present your story.
- Wrote a text. I reread it. I constantly stumble – somehow everything is inaccurate, and the same information is repeated. What can I do?
- My client has sent me an unreadable, totally infernal text. Can this be corrected?
Find the main ideas in the text. Write them down clearly and concisely. Remove secondary, repetitive information. The logical connection between the two ideas is not clear. Support it with an example. Sounds like working with code. Is the text alien and unclear? Demand clarification from the author and don’t retreat until you’ve shaken the facts out of it.
It turned out strange. It is interesting to read. But somehow everything is too precise and does not look like a sales article. Will such a text hold the reader’s attention?
Yes. Any audience will be pleased with a written, clearly worded text. So don’t be afraid to write in simple, concrete language about complicated things. An abundance of terms and generalized wording by the copywriter, on the contrary, will repel the reader. Personal competence behind them is not visible.
The article seemed to work, but I suddenly got stuck. I can’t write it. Is it not going to work?
A creative stupor is a classic. And, like the classics, it’s good for any author to take a break from the text sometimes. Take a walk. Have some tea. To reread what has been written. Inspiration will come. Or, when you come back to the article, it turns out that all the most important things you’ve already said. And the rest will wait until the next piece.
I got the hang of it and wrote a couple of articles. There is reader interest, but it is monotonous. What are your ideas?
Experiment with formats. Do you write about gadgets? Dilute your novelty reviews with a guide to a complicated device. Tired of sharing helpful advice? Get an interview, and angrily talk about what’s bothering you. Variety will captivate your readers and develop your skills. But don’t get carried away, because the idea of the text is more important than the format.
It may seem that there is a mountain of information, which makes our brains boil. Do this, don’t do that, and don’t do that in any case. It’s complicated. Technoauthoring seems to be some kind of unknowable magical discipline.
So my very-last-last piece of advice to a tech author is this: don’t try to memorize everything you’ve written here before you write your first article. Work on your texts. And you can use this as a cheat sheet. Over time, you’ll memorize the nuances of your work organically. And you won’t burn yourself out trying to live up to the ideal in everything.