How Do I Get My Business Noticed On Facebook? 

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How Do I Get My Business Noticed On Facebook

Around 36.9% of the world’s population actively uses Facebook, that’s why it’s the top social media site. Almost every business has an online presence on Facebook to create brand awareness and attract new customers. 

When you’re competing with a plethora of businesses on this platform, you surely want to be at the top of the game. Especially “likes” can help you be visible on the feeds of other users. Therefore, many businesses turn towards a Facebook like service to stay relevant in the competition. 

However, there are also some simple, basic ways that you can implement in your Facebook marketing strategies to get your business noticed on this platform. If you want to discover these tips, read this article!

1. Make Sure Your Business Info Matches

If you want to get your business noticed on Facebook, you must ensure that all your business info such as an address, phone number, or even business name is the same across all the other social media sites or simply in the Google search results.   

This will give your business an authentic look and make it easier for people to explore it on Facebook.

2. Select The Right Business Category

Just because you’re in a hurry to set up your business page on Facebook, you must not overlook the importance of choosing the right business category, as it will help you connect with a relevant audience. 

Facebook offers a wide range of business categories such as event planning, medical & health, automotive, arts & marketing, etc. when you’re creating your account. There are also sub-categories, so you must opt for them accordingly.

3. Add Professional-looking Profile And Cover Photos

In order to create an identity for your business on Facebook, you must use a logo of your brand. This way, whenever people see any post from your page with your brand logo, they will be immediately able to notice it. 

If you’re a freelancer or contractor, adding your own professional-looking profile picture will be your best bet. You also need to pick a high-quality cover photo for your page that best resonates with your brand.

4. Offer Giveaways/Contests On Facebook

Nobody hates free stuff or rewards and if running giveaways/contests on your Facebook page will make you more discoverable, there’s absolutely nothing wrong with it, right? 

However, you must make sure the giveaways are relevant to your business. For example, if you own a travel agency, you can offer a free return ticket to any country or a 100% free travel package to 1 person. 

Of course, you also need to set giveaway rules that will help your business become more discoverable. Such as, liking your post, commenting on your post, tagging up to 5 friends, or even following your page.

5. Run Facebook Ads

Last but not the least, you can leverage high-performing Facebook ads to get your business noticed on Facebook. 

You will be asked to select relevant demographics such as age, gender, interests, or location of your targeted audience, so your ad campaign is as effective as possible without you having to break your bank. 

There are several different kinds of ads to use, and you should pick one that best matches your business needs. Don’t forget to add a call-to-action at the end of your ad description!  

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