With most people spending an average of 29 minutes a day on Instagram, it’s become one of the most popular social networking platforms today. Whether you’re an individual, small business, or large brand, there’s a good chance you’re on Instagram.
While some might see Instagram as nothing more than a way to share photos and videos, there’s more to it than that. If you know how to use it correctly, Instagram can be a powerful marketing tool. Here are ten tips to help you get the most out of Instagram.
Use Additional Apps
In addition to the built-in features of Instagram, several great apps can help you get more out of the platform. For example, if you’re looking to edit your photos and videos, try using an app like VSCO or Snapseed. These apps will give you more control over the look and feel of your photos and videos, and they’ll help you create a more polished final product.
You can also use apps like Later or Hootsuite to help you plan and schedule your content. This is especially helpful if you’re running a business or trying to grow your personal brand. You can also explore apps for Instagram photo download to help you repost content from other accounts. These tools can also be helpful if you’re looking to research your competitors since you can quickly and easily save their photos and videos for later. Also, there are apps that allow you to embed your Instagram feed to your website.
Use Hashtags
Hashtags are an excellent way to get your content seen by more people – when you use relevant hashtags, your content is more likely to appear in search results. And the more people that see your content, the more likely it is that they’ll follow you.
To find the best hashtags for your content, try using hashtag generators. This will help you find popular, relevant hashtags that you can use to get more eyes on your content. You can also try using Instagram’s search function to find popular hashtags – type in a keyword related to your content, and a list of relevant hashtags will pop up.
Use A Professional Camera
The quality of your photos and videos is important, especially if you’re using Instagram to promote a product or service. While you can get away with using your phone’s camera in a pinch, it’s worth investing in a professional camera if you’re serious about marketing on Instagram.
There are a lot of great cameras out there that are perfect for taking high-quality photos and videos. And with the right accessories, you can even use your DSLR to live stream on Instagram. If you’re unsure which camera to get, do some research online or ask a professional photographer for their recommendations.
Create An Aesthetic
Consistency is key to creating an aesthetic for your Instagram account. Your photos should have a similar look and feel, and they should all be cohesive with your brand.
To create an aesthetic, start by choosing a color scheme. Then, stick to that color scheme in all of your photos. Use filters sparingly, and only use those that fit your overall aesthetic. You should also pay attention to the composition of your photos. If you want a more polished look, make sure your photos are well-centered and have plenty of negative space. And if you’re going for a more rustic look, don’t be afraid to get messy.
Tell A Story
People love stories. And when you’re trying to sell a product or service, telling a story is one of the best ways to connect with your audience.
On Instagram, you can tell your brand’s story by posting photos and videos that showcase your products or services in action. You can also use the caption to tell a short story about your product or service. And if you want to take things a step further, you can even use Instagram’s Stories feature to tell a more in-depth story.
Create Stories Highlights
IG Stories are a great way to connect with your audience, but if you want people to find your stories more easily, you can create story highlights.
Your highlights are like a collection of your best stories, and they live on your profile page. They’re a great way to showcase your brand and give people a taste of what they can expect from your account. It also organizes your stories so people can easily find the ones they’re looking for later.
Final Thoughts
Using Instagram to market your business or personal brand can be a great way to connect with your audience and promote your products or services.
And with these tips, you can take your Instagram game to the next level. While there’s no guarantee of success, the more you put into it, the more likely you will see results.