Etsy is one of the best environments for sales among people with a creative talent. If you’re looking for a way to sell your handmade items to people all over the world, Etsy has you covered. Unlike other tools which allow business owners to make their own websites and host them online, Etsy stores also have the benefit of offering instant access to an existing consumer base. When you create an Etsy storefront, you’re instantly connecting with millions of potential buyers. In fact, Etsy has tens of millions active buyers so unfortunately, with where there also are millions of sellers, it can be difficult to figure out how to make your Etsy store stand out. Here are some quick tips to help get you on the right path.
Know How To Title Your Product Pages
When you create your Etsy store, you’ll be able to design dedicated product pages for each of the items you want to sell. These pages are how you capture customer attention, and it’s crucial to get various aspects of their design right. For instance, one of the most important parts of earning attention on Etsy, is getting the titles of your product pages right. The best product page titles on Etsy include longtail keywords. In other words, the words you target should be very specific. Instead of trying to reach customers looking for your hair accessories with just the term “hair accessories”, describe your item using the terms your clients would use. For instance, “antique bronze hair pin” will get you better results.
Know The Basics Of Product Tags
Just like creating a standard ecommerce store that customers can find on Google, when you create your Etsy store, you’ll need to optimize it for potential searches. There are guides available to walk you through the essential steps for achieving Etsy SEO success in 2021. To begin, make sure you know how to use keywords in product tags. Etsy supports up to 13 tags for each product. These tags are a wonderful opportunity to add relevant search terms and synonyms to your listing. For instance, you could use tags like “hair pin” or “hair broach” for your hair accessory listen. Don’t repeat any categories or attributes, as they’ll already be accounted for in the search results.
Finally, just because you can find a range of customers on Etsy already, doesn’t mean you shouldn’t be trying to attract attention from outside of the marketplace. Earning inbound links from other websites is a great way to improve your SEO, as well as attracting new people to your brand. You can generate backlinks by designing your own website and posting blogs that link back to your Etsy page. Getting involved in collaborative events with other creative professionals, is another way to convince people to link back to your page. You can even look into things like guest blogging for a simple way to pull people back to your page. Experiment with a range of different tools for earning backlinks and try to focus on getting links from reputable websites with a relevant connection to your business.