In any work environment, business communication plays a crucial role. Organizations worldwide acknowledge the importance of effective communication with employees and clients, regardless of their scale. Companies that are proactive in utilizing mobile technology gain an edge over their competitors.
#1 Faster Business Growth
The cost of starting a new business has decreased significantly in the past decade. Cloud-based technology and the use of mobile devices have made it more affordable and scalable.
Mobile technology allows workers to operate remotely, expanding the reach of businesses and remaining connected to the IT network. This also enhances customer retention by providing instant updates and closer connections.
Efficiency is boosted through streamlined processes facilitated by mobile technology. Time savings can be reinvested for business growth and development. Moreover, mobile technology enables workers to complete more jobs as they can transfer data easily, eliminating the need for physical presence at a work base.
#2 Satisfaction & Safety
Workers no longer need to adhere to rigid office hours thanks to the accessibility of mobile technology. This advancement has revolutionized working practices, allowing for flexibility and increased job satisfaction. 39% of workers consider flexible working as the key driver of their contentment. Moreover, mobile technology facilitates better connectivity among all parties involved. This results in improved visibility of workers’ whereabouts and task completion, leading to more accurate performance evaluations.
With the ability to operate on mobile devices, managers can ensure that workers have access to the necessary health and safety protocols. To do this, you can use instant messaging, email, or job management software. This eliminates the need for paper documentation, reducing the risk of loss and ensuring easy retrieval on the device.
The need for physical documents is decreasing daily. Here online fax comes to the main stage, which is actively displacing the regular fax. With the useful app, you can send, receive, store, and even edit files. The fax app also allows you to protect documents with a password or FaceID.
#3 More Reliable and Faster Internal communication
Businesses now have incredible internal communication capabilities, allowing them to build global teams without physical boundaries. This enables them to hire the best candidates for every position, regardless of location. Various SaaS programs, tools, and software facilitate seamless collaboration, video conferencing, and data and file sharing. The key advantages are:
- Video chat: Conduct meetings, announcements, and brainstorming sessions with your entire global team. Face-to-face communication is more effective than email.
- Collaboration and screen sharing: Ideal for interdepartmental meetings and providing clear instructions. These tools also enable demonstration and note-sharing among team members.
- Cloud storage: Centralized storage ensures easy organization. It eliminates the need to send files to multiple email addresses and reduces the risk of compromise. Restricting file access to internal team members enhances security and convenience.
#4 Real-Time Communication
Using applications makes it significantly easier and faster to communicate compared to older methods like phone and fax. With workplace technology, you can address individuals in real-time through messaging apps or video calls on your laptop, tablet, or interactive presentation. There are numerous excellent apps for internal communication and connecting with people in different locations. Business communication apps are plentiful.
Most of these apps have streamlined layouts and user-friendly interfaces. It’s effortless to find conversations, attachments, and shared files. You can even schedule meetings right within the chat room.
Furthermore, many apps offer password-protected group chats to ensure the security of sensitive business information. Additionally, there are plenty of useful project management tools available.
#5 Better Marketing Strategies
Mobile marketing has gained significant traction as customers increasingly rely on their mobile devices for their needs. For instance, stores are now deploying beacons to personalize promotional discounts and offers using Bluetooth technology on customers’ mobile phones.
As stated by research author Lauren Foye at Juniper, one of the most powerful tools for retailers is understanding their customers. Tracking user movements in-store through beacons enables targeted marketing and offers, providing invaluable data and statistics to companies, ultimately boosting sales.
Moreover, offering complimentary WiFi to customers allows the collection of valuable customer data, which can then be leveraged to deliver personalized services. Satisfied customers are more likely to recommend your business to others.
#6 Public Relations
These days, the approach to strategic public relations (PR) is drastically different, primarily due to the impact of social media. In the past, PR aimed to portray businesses positively, emphasizing achievements, awards, and newsworthy information. Campaigns served as a bridge between the business and the general public.
Now, with the ease of access through websites and social media, every business is readily reachable. Consumers and media personnel can directly connect and inquire whenever they have questions. Even top executives are easily reachable through their personal social media profiles, a novelty in the past. If you wish to ask the CEO a question, a simple DM on Instagram or Twitter can get you a response.
Current PR campaigns focus on an entirely different agenda, which includes:
- Managing online reputation
- Engaging with and satisfying customers through social media interactions
- Securing online mentions and interviews to maintain a positive reputation.
Business communication, like communication in real life, is becoming increasingly digital and independent. For business, this shift is especially important, as it saves money, and time and provides faster access to information. Teams can resolve work issues in real-time, even if they are not in the same room. My personal opinion is that soon even business dinosaurs will switch to modern communication technologies or simply leave the market.