What is the importance of adding audio in images? Let’s find out! Images are everywhere. They are the first thing we see when we open an article on social media and the last thing we see before moving on to other articles.
Whether you’re creating images for marketing or sharing with friends, adding audio to images can help make your photos stand out.
It makes your visual content more interesting and engaging by adding a layer of meaning that goes beyond what is visible on the surface. The right images with audio can tell a story better than words alone ever could.
Read on to learn why you should invest in adding audio in images, how to do it, and its benefits for your brand or company.
1. Enhanced Emotional Engagement
Images are often the first thing people will see when they visit your website or social media feed. Adding audio to these images can enhance the emotional engagement with your readers.
For example, let’s say you have a picture of an athlete at the top of a mountain. Adding audio from the athlete’s perspective can give the reader a sense of what that climb was like for them.
This added audio layer can help readers relate to and engage with the image deeper than if you had just left the photo alone.
2. Engaging Visually Impaired Viewers
Images are an important part of any digital marketing strategy. But if you have a significant number of visually impaired viewers, you may also want to consider adding audio to your images.
You can add audio to photo online using tools like Vistacreate. The tool is user-friendly, and you can add audio to your images following these simple steps.
- Select a track from the inbuilt music library(you can also upload your own music)
- Choose a unique image from thousands provided by the Vistacreate
- Set the preferred track length
- Use the many available tools to edit the graphics work
- And boom, share your image and let the world know you.
Vistacretae will help your visually impaired followers to understand your images and engage with your content.
Visual impairment is a growing concern as the world’s population ages. That’s a lot of people who may have to rely on audio to enjoy your images and content.
If you have images on your website, blog posts, or social media, you should add audio to them.
3. More Shares
Having images with audio can encourage more people to share them. And the more shares an image has, the wider it is seen.
Visual content gets more clicks, comments, and shares on social media than written content.
Audio to these images can increase their engagement and encourage people to share them. For example, let’s say you have an image of a new product you’re launching.
Adding audio to that image can make the product come to life and make it much more interesting than a simple picture.
Consider adding audio to your images if you want to encourage more shares and clicks. This can help the image go viral and reach a wider audience.
4. Better Brand Engagement
If you add audio to your images, you may notice more engagement with your brand. This is because images with audio have higher emotional resonance and cause people to feel an emotion, not just read information.
For instance, let’s say you have an image of a happy couple holding hands in an open field. Adding audio to that image can help the reader imagine what that field would feel like and how they would feel standing there.
This audio can help the reader feel a certain emotion, which is important in branding.
An image that causes more emotional resonance with your brand can help build stronger connections with your audience.
What To Remember While Adding Audio In Images
In today’s visually-driven world, pictures are worth a thousand words. But what if you could add sound to those images? Imagine the possibilities! Remember the following things while doing so.
1. Keep it short and sweet
Adding a long audio file to an image will make it impossible to add the image to different posts. It’s also important to keep the volume consistent with the image.
If there’s a huge, loud sound effect on a quiet image, it could come across as jarring and distracting.
Remember that adding audio to an image means adding a lot of text. As such, you’ll want to ensure that all of the text is easy to read and that it’s not too long.
Remember that most image hosting services have a character limit for the alt text of each image.
2. Avoid copyrighted audios
When it comes to adding audio to images, you have a lot of options to choose from. However, it’s important to avoid using copyrighted audio if you want to stay out of trouble. As such, it’s best to use public domain audio or audio that you’ve created yourself.
If you want to use an audio clip from a YouTube video or another third-party source, make sure that you’re using the fair use doctrine and not violating the original owner’s rights.
Thanks to machine learning technology, this process is easier than ever before. With software like Adobe VoCo, you can create your own sound clips in just a few seconds.
Conclusion
There you have it, the importance of adding audio in images, and why you should try it. Images are an important part of any marketing strategy, but they don’t need to be boring. Adding audio to your images can help make them more interesting and engaging.
This can help your readers relate to the image more deeply and feel emotions like joy, sorrow, or excitement that wouldn’t be as easy to convey with just a picture.
Consider adding audio to your images if you want your visual content to be more engaging. This can help increase their emotional resonance and make them much more interesting.