Coming up with new and intriguing ways to advertise can be difficult, to say the least. Read on to discover 5 new ideas that you should try.
The Importance of Finding New Ways to Advertise
Advertising is a critical factor in the success of any popular business. It raises awareness of your brand and shows insight into what you have to offer as a company. The only problem is that there are hundreds of thousands of companies across the nation who are all competing for the general public’s attention.
This competition means that it is not as easy to grab attention as it once was. So, how do you get around this? It’s simple. You have to start thinking of new and interesting ways to advertise. Try to find things that are really eye-catching or completely new. It sounds harder than it is. Here are a few ideas to get you started!
1. Digital Out of Home (DOOH) Marketing
With the rise in digital capabilities of the last several years, the options for digital out-of-home marketing have become vast and full of potential for new and intriguing ad campaigns. Here are a few examples of what this means and how you can use it to your advantage.
Digital Billboards
Digital billboards are in more locations than ever before. While, on the surface, they may look like any regular interstate billboard, they are actually a canvas with infinite possibilities. Digital billboards provide your design and marketing teams with the ability to create whatever ad you want. There could be videos, motion graphics, vibrant colors that never fade, and, best yet, you can change them whenever you want.
Spectaculars
Digital spectaculars have become quite the spectacle in our generation. If you aren’t familiar with the term, one of the most famous examples would be Times Square in New York City. Spectaculars inspire new creativity and grab the attention of thousands of people every day. There is no doubt you could come up with something fresh for this form of advertising.
Digital Billboard Trucks
Digital billboard trucks are an underestimated form of advertisement. If you are trying to build a loyal customer base in your community, commission digital billboard trucks to drive around high traffic areas during busy times of the day. This will ensure that you have a captive audience for your new, captivating ad.
Interactive DOOH Ads
With the digital advertising space, companies can make interactive ad designs to further their chance of captivating the consumer. These are popular in busy malls at kiosks that contain store information and locations.
2. Murals
Many businesses don’t think about mural advertising when developing their ad campaign. In actuality they are perhaps one of the best forms of static advertisement.
Murals are often placed on the sides of popular buildings in the downtown or arts district, where people are constantly walking and driving by. Most of the time, they are designed by local artists with a strong following which can bring positive attention to your company. Best of all, you can place a hashtag on them. So, when people inevitably take photos in front of it, your company can get extra social media attention.
3. Outside of the Box Billboards
If you are a fan of regular billboard advertisements but just want to find a way to make your billboards stand out among the rest, you just have to think outside of the box. Literally, think of designs that expand beyond the regular dimensions of a billboard.
Billboard designs that defy standard dimensions are often perceived as 3D and are much more attention-grabbing and memorable. This could be just the thing you need to spice up your billboard ad campaigns.
4. Car and Bus Wraps
Car and bus wraps are a great way to reach intercity commuters every day as they drive to and from work. If you want to have that captive rush hour audience, this is a perfect way to do it. Especially if your business owns vehicles and uses them to accomplish daily tasks like delivery or transportation.
Things to Know
This type of advertisement has a wide range of options for any budget. It could be as simple as a smaller logo placed on the sides of a car. Or as complex as an entire car or bus wrap. This makes it a great option for any company.
5. Train Advertising
Train advertising is something that many companies neglect to think about. It is not necessarily a new concept, but it could be a great, new demographic for you to reach out to. Plus, there are plenty of different types of ads for any budget.
The Bottom Line
Trying to figure out new and intriguing ways to advertise on your own can be difficult. It is easy to fall into routines and struggle to think outside the box. So, take any one of these five new ideas and run with them. Have your design and marketing team start tossing around ideas today and see how they do for you. Best of luck!