Even though the running of an online business differs from that of a conventional business entirely, technological advancements including the Internet have made it possible for business ventures to travel far and wide. As a result, entrepreneurs can now transact with consumers across countries and continents. E-commerce is becoming the norm, especially since it makes it possible for users to find whatever they need a lot easier, in less time, and often at a more competitive price. Despite its success, e-commerce hasn’t replaced traditional shopping entirely, at least not yet. For many consumers, checking out a product from every angle and getting a real look and feel are important aspects of shopping.
With visuals playing a significant role when it comes to online marketing and sales, product photography is known to affect the success of online businesses. Potential customers can scrutinize products quickly if the images used are clear, of high quality, and properly presented, increasing the likelihood that they will overcome their hesitance to purchase without seeing or touching the product in person. As obvious as it may sound, product photography is an efficient and fast way of promoting products over the internet. However, investing in great quality product photography has some additional benefits including:
Improved customer trust and confidence
The likelihood that a user will make a purchase is three times higher if a product’s photo sample is of high quality, according to Brian Paul Studios Inc. High-quality images help online business and customers to overcome the touch and feel barrier. High-quality photo samples provide a closer look, which is helpful when it comes to deciding whether the quality of a product is desirable. In most cases, products with high-quality photos have higher sales rate compared to those with low-quality images.
Reduced return rates
Color inaccuracy in product images is among the main reasons why consumers return products, especially since these images contribute significantly to their decision to purchase. Because it will ensure your customers get a view that is as close as possible to the actual product, providing high-quality photos up front is sure to reduce return rates and boost your revenue. Great quality product photography reduces returns because every customer receives exactly what they expected.
Close-ups allow better evaluation of products
When zoomed in, high-quality product photos are less likely to pixelate, allowing for a close and detailed analysis of every product. When it comes to e-commerce, product evaluation is another barrier, one that your customers can easily move from if you have great quality images. Consumers are usually precise when scrutinizing products prior to purchase, and a good quality photo provides the customer with an easier close up. Excellent photography works hand-in-hand with optimized and informative product copy.
Apart from drastically increasing the product’s presentation, quality photograph creatively adds something that simulates what the customer would do when visiting a shop. Through the use of 360-degree photography, high-quality product imagery provides the ability to explore. 360-degree photography entails a series of actual photos taken around the object at fixed intervals, and computer software is used to create one interactive image by stitching these images together. Potential customers can rotate such images to any angle after they have been uploaded to a website. Quality product photography also results in creative freedom, especially when selecting campaign images. Photography in 360 degrees ensures you have multiple images, which means you are never in need of a product’s photo at a different angle.
Ensures online business remain competitive
Online businesses are investing more money in digital marketing strategies and websites since consumers are constantly trying to make cheaper purchases. It is, therefore, likely that a litany of other sites offer the same products as you do, albeit at a potentially lower price point. Additionally, sites such as Ebay and Amazon provide businesses with multiple avenues to take their merchandise to market, which makes it even more difficult for e-commerce websites to stand out. The increase in competition means that great quality product photography is of utmost importance for online retailers. Regardless of the market you are trying to address, having a captivating visual imagery on your website is arguably the easiest way to set your business apart from other online retailers. If you offer genuine, high-quality products, then having images that reflect this is only befitting. Your photography will most likely impact the decision-making process of potential consumers in your favor if it is better and stronger than your competitor’s.
You should upload website photos for reasons other than to provide a pretty look. You need to choose each image strategically since the quality of your imagery is likely to impact your sales. Also, studies have shown that images can be utilized as a social trigger, particularly if they can capture the viewer’s interest.