How-to Set Up a Successful Email Marketing Campaign


At some point, many business owners realize that implementing an email marketing campaign could take their organization’s conversion rates from average to amazing. If you’ve recently drawn this conclusion and are ready to make this advertising strategy a permanent part of your marketing plan, now is the time to learn how to make it happen. Below you’ll find several strategies you can implement to set up a successful email marketing campaign:

1. Do Your Target Market Research.

This is the first step to any successful marketing campaign, and the reason is because you must know who your audience is in order to effectively advertise products and services to them. As noted in Inc., some of the information that you’ll need to obtain about your target audience includes:

• Age
• Gender
• Location
• Education level
• Marital or family status
• Income level
• Ethnic background
• Occupation

Another type of information that you’ll want to obtain regarding your audience is behaviouristic data. As noted in Small Business BC, behaviouristic data includes things like the target market’s attitude, loyalty, consumption, and buying patterns.

2. Get Into Content Planning.

Your next step in the email marketing campaign process is content planning. Once you know what your target audience is about, you’ll be ready to put together creative, compelling content that appeals to their interests. Note that there are many steps and stages to the content creation process, and you can excel at all of them. One thing to remember is that keeping your content short and relatively simple is typically the best course of action. This is the case because most people don’t read through content in entirety. Rather, they quickly scan it over while looking for specific pieces of information. To help them find what they’re looking for faster, make sure that you include textual elements like numbered lists, bullet points, and subheaders.

Another strategy you’ll want to implement to optimize the content creation process is including a clever, concise call to action. Implementing this strategy is imperative because it will help you motivate your audience to take a course of action that will benefit your company in some significant way. This course of action can include anything from the customer making a purchase to sharing your brand with someone in their social network.

3. Implement Marketing Segmentation Strategies.

Once you’ve completed your target market research and started sending out emails filled with dynamic, intriguing content, it’s time to fine-tune your email marketing campaign. One of the best ways to realize this objective is by implementing email marketing segmentation strategies. This process involves dividing your email subscribers into small groups based on specific criteria. The criteria could be anything from purchasing history to geographic location, and the divisions help you make your marketing approach more specific and relevant to the unique audience in question. The end result of doing this work consistently is typically enhanced conversion rates because you’re no longer confining your marketing approach to the “one mass message” modality which exposes customers to information and products that they have no interest in. Rather, you’re doing the work necessary to determine what types of things specific members of your audience would be interested in and subsequently contacting them about those products and services.

4. Consider How Email Marketing Will Work With Your Other Advertising Strategies.

Note that while email marketing can play an integral role in pushing your business forward, this should not be the only advertising technique you’re using. Rather, you should be using a wide range of cutting edge, customized marketing techniques to keep your company on track to optimized conversion and customer loyalty. With this idea in mind, be sure to consider how email marketing can be used in conjunction with other online advertising strategies to ensure optimal results. For example, are you including an invitation for people to sign up for your e-newsletter through your website? If your website already achieves a high amount of traffic, this technique can help you take your company’s level of profitability to the next level.

Start Putting Your Email Marketing Campaign Together Now!

Business owners who are obsessed with success should know that setting up a successful email marketing campaign can help them realize the objective. Use some or all of the advice and information outlined in this quick reference guide to remain on track to attracting new clients and keeping the old ones!