If you’re looking to improve your social media feed, you need the right set of actions to implement. After all, social media is key in any marketing plan. It will help you stand out from the competition and get more sales, opportunities, and attention of all kinds. But you need to follow the right methods. Here are 6 things to be aware of in your curation approach:
1. Get Attention
The first, and most important part of your social media feed is getting attention without being too obvious. This is a very fine line to draw. After all, you need a lot of attention online today but you don’t want to scare people away by making them think you’re just doing things to get them to tune in.
So the question is how to do it in a way that will be authentic. The key is that not every post has to be amazing. Throw in some pictures, tweets, or videos that are just normal. Seem like a real person. This will improve your authenticity and give you room to grow as you figure out what content people respond to.
2. Build Interest
Once you have gotten someone’s attention, you are not off the hook yet. You still need to get them to tune in after initially seeing you on social media. They should have a reason to come back to your content. The way to do this is through relevant topics.
Your channel should contain information that people want to know about. This is the only reason they will come back to your site and stop what they are doing to read your content. It also improves the likelihood that they will choose to share it.
3. Channel Desire
Notice how the real challenge is to channel desire and not create it. You cannot create a desire that does not exist. However, you can channel this desire onto a specific product if it does already exist.
For instance, if you have a health product, you can not make people want to lose weight or gain muscle if they don’t already want to. Instead, you should focus on finding the people that already want to do that and then share with them how your specific solution is the best way to accomplish their goal.
4. Ask for Action
Many marketers on social media make the mistake of being too obvious when asking for action. You want to get them to take action, but you don’t want them to feel pressured.
This is where you can hide your CTA link below the fold of your website or social media channel. Furthermore, you can have your call to action on your website instead of your social network so that you can be more conversational on that channel.
5. Follow Up
It is not going to be the case that you get the sale or visit on the first post. You need to keep putting up content. People will rarely have a reason to buy on the first visit to your channel. Therefore, make sure to keep this in mind.
You need a way to follow up with them after they have interacted with you. Have an email system, or a drip campaign via chat bots. The most important thing is to not give up before you have sent enough information.
6. Partner Up With Others
Other people in your industry may be able to help you out. You will never know if you don’t try. So reach out to them and see if they are interested.
You might find that the two of you have a lot in common. Your markets might be similar. If this is the case, you can make an arrangement where you two will find a way to promote the other’s product a few times each year.
When it comes to marketing, few things are more important than your social media. The right steps can help you grow your business. The wrong ones, however, can put you behind by months or years compared to your competitors. So be sure to get the best you can in terms of a social media curation strategy. That way you can dominate your market.