How to Build Brand Awareness with Business Cards


When you think about building brand awareness for your business or for yourself as a business professional, you might think about all of the online marketing options that are out there. Of course, it is true that many people are moving to using online marketing techniques, and it’s also true that these techniques can still be very useful in letting people know about your business and eventually turning your brand into a household name. However, this does not mean that old-fashioned marketing techniques don’t still work as well. For example, if you have not made an effort to use business cards as a means for promoting yourself or your business, you are missing out on a great opportunity to build brand awareness. These are a few tips that can help you do so.

Design the Right Business Cards

First of all, when designing your business cards, it is important to really take your time and make sure that you come up with the perfect design. It is important for your business cards to be attractive and eye-catching, and they should include your company logo as well.

Additionally, you should make sure that your business cards both make people want to contact you to inquire about your business and make it easy for them to figure out how to do so. Including information like your website URL, your email address, your telephone number and even your Twitter handle can be a good idea. Additionally, providing a short blurb about what your business does can provide more information and encourage people who are interested in the products and services that you offer to contact you to find out more about what your business can do for them.

Pass Them Out to Everyone You Meet

If you aren’t sure of how to get your business cards out there, you should start with the people you know and see each day. When you introduce yourself to someone, consider giving them your business card so that they will have your information. If you notice that someone is talking about something that is related to your industry, consider walking up, introducing yourself and giving them one of your business cards. Of course, doing all of this requires some confidence and does require you to be a little more social than you might normally be in your average public situations. However, the more that you do it, the more that you will get used to it. In no time, you might find yourself feeling completely comfortable introducing yourself to new people and giving them your business card or even telling them a little more about your business. Once you start getting your cards out into circulation, you might find that you will start getting more phone calls about your business than you even imagined.

Put Them in Prominent Places

Putting out your business cards where people can easily see and grab them can be a good idea as well. For example, you will obviously probably want to put out business cards in your office so that people who stop by can easily get your contact information. However, you may even want to strike up deals with other business owners to see if you can put your business cards out at their place of business as well. In time, this can help you expand your company’s reach. Just make sure that you are willing to return the favor for other business owners who help you out.

Give Them to Others to Pass Out

It’s not a bad idea to consider giving a stack of your business cards to business associates, employees, friends, family members and more. Then, if they meet someone who might be interested in what you have to offer, they might pass this information on to others.

As you can see, if you would like to build brand awareness for your business or for yourself as a professional, using business cards can be a good way to do so. Luckily, business cards are usually quite affordable to purchase, so even if you custom-design your business cards and order them in bulk, you will probably find that using them for marketing purposes for your business will be cheaper than you think.

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Kevin Schultz is a professional journalist with over 15 years of writing and media experience. He is a full-time contributor to the Themocracy Online News Blog and his insightful writing has been enjoyed by thousands.