You could be the best lawyer in the world, but you aren’t going to get a lot of clients if no one knows who you are. Fortunately, there are many different ways in which you can market your criminal defense firm to get the right clients who are willing to pay your going rate. Let’s take a look at some ideas that you can put into action right now.
1) Use Social Media to Find Clients
Social media can be used to both find clients and to increase exposure for your firm in general. Generally, your followers will be a mix of people who need legal help and those who are simply interested in learning more about the law. You can use a variety of channels such as Facebook, Twitter or YouTube to create and distribute content that your followers will like, comment on and share.
2) Word of Mouth Can Result in Qualified Referrals
Word of mouth marketing is one of the best ways to get referrals who prospective clients will trust. To increase the number of referrals that you receive, simply ask your existing clients to tell their friends or family about your services. While not all will be willing to do so, the odds are good that it will result in additional customers who are more likely to trust you before the initial consultation.
3) Be Active In the Community
Being active in the community doesn’t mean spending a lot of time or money. In some cases, you can raise awareness for your firm by sponsoring a charity walk or a youth sports team. Taking part in a telethon or some other event that lots of people will see, hear or read about can also be a great way to help your firm get some local or regional notoriety. Helping the community can be effective because it shows your human side and that you care about people as more than just a means to earn money.
4) Advertise on the Radio
Although a lot of people use the internet when researching a service provider, a majority of Americans listen to the radio regardless of their age or gender. Therefore, buying some ad time during the morning or evening rush hour can be a great way to advertise to a captive audience in your target geographic market. You can also buy ads that play on television or can be seen in local newspapers to further expand your firm’s reach. If you run a smaller firm or are in a smaller market, putting flyers up in local shops can have the same effect as a newspaper ad or billboard.
5) Develop a Smartphone App
A large portion of your target market will either start researching law firms or make a decision about which firm to use on their phone or similar device. Therefore, you need to have some sort of presence on phones and tablets to win new business. One of the easiest ways to do this is to make an app that provides information about your firm as well as other interesting developments in the legal field. The more quality content that you can push right to a person’s phone, the harder it will be to lose that person’s attention. Even if a specific user doesn’t need your services, that person may share the app with someone who does.
If you are looking for more clients, it is imperative that you start letting people know about your firm and what it offers. By creating a smartphone app, using social media and advertising on radio, you can connect with people where they are and on their terms. This will make them more likely to interact with your content and see your firm as an entity worth trusting.