3 Tips for Building Relationships Among Your Nonprofit’s Donors


Running a nonprofit organization is one of the best things that anyone can do in their life. This is a great way to impact the lives of other people. Many charities are helping millions of people around the world with food, water or education. However, one of the most important parts of running this type of organization is trying to raise money from donors. This is vital to keep the doors open on your organization. If you do not build strong relationships with your donors, over time the money will stop coming in. Whether you want to admit it or not, money is vital to keeping your organization open to help others. This is why this is such an important area to concentrate on over time.

1. Keep Them Involved

One of the most important parts of building a strong relationship with donors is keeping them involved in what you are doing. SBI Association Management said, “Never just ask for money and then fail to give updates on the projects that you are working on.” In today’s world, people want to know that their donated money is going to a good cause. With all of the issues that are in the world today, there are plenty of opportunities for people to make an impact.

When you have a donor who sends money, always make sure you send periodic reminders about what their money is doing in the industry you are working in. This is a great reminder of two things. First of all, it shows the donor that their money is appreciated and is going to help others. Second, it also shows that their money is going to a good cause to help other people around the world.

2. Ask For Advice

There are a lot of people who give money who have had a lot of success in other areas of life. Many people in business love to give money to nonprofit charities around the world for causes they believe in. For your largest donors, the chances are high that they have achieved a high level of success in various areas of life. This is a great chance to learn from them and get advice on how to run your company. Always ask for advice on what they would do to run the company more efficiently. Although it may sound strange, this is a great way for them to feel involved in your organization.

3. Say Thank You

You would not believe the number of charities that never take the time to thank the people who send money to them. A hand-written note is always best, but if you have thousands of donors this may be difficult to do. However, always make sure you send something showing your thanks for their contribution. Again, your company is running today because of their donations. You want to make sure you go out of your way to express the gratitude that you have in your company for their work.

Final Thoughts

Overall, running a charity is one of the most important things that anyone can do in their life. This is a great way to positively impact people around the world who need different kinds of help. If you want to have success in this area of your life, you need to make sure you keep your donors happy. Showing appreciation is a great way to build relationships with your donors. Every donor is important because without their contributions you would not be able to impact as many people around the world in the industry that you are working in. Following these tips will allow you to have more success in this area.