There is a popular saying, give and you shall receive. It’s called the law of reciprocity but the fact of the matter is, people love getting free gifts. In business, we hope that that free gift would in turn bring business back to us. Promotional items are a great way to advertise, make a statement and simultaneously please an existing or potential client.
Conventional advertisement pieces such as flyers and business cards generally run for a certain amount of time. Television and billboard ads may run for a few weeks or even a few months. “It all depends on your advertising budget,” said Texas Boys Balloons. Promotional products are among the longest running ads and could potentially continue advertising to a new target market. When you give a promotional item to someone it shows a kind gesture in terms of what that actual item is. The point you want to make is, “remember my company when you need the service” so it’s best to make sure to give something memorable as well as useful. Here are the top 3 promotional products to get your business recognized.
1. Coffee Mug
The LA Times conducted a study in 2010 that found 52% of the participants were daily coffee drinkers. Among these avid java drinkers, more than half had several cups per day. Imagine what feeding into their frenzy could do to your company’s image. Try giving them a coffee mug or thermos as a promotional item. They will more than likely remember your company. The notion is that these receivers will do business with your company in the future because of this awesome gesture.
Think about what a coffee mug as a promotional product would generally offer. It’s not very large or cumbersome and is essentially very useful to a very large number of people. This type of promo item can easily be used in everyday life, at home, in the car, or at the office. This makes a coffee mug susceptible to long term advertising and exposure.
2. Phone Case
Giving out promotional products is also a very effective method in starting up conversations with potential customers. Imagine giving something that allows you to break-the-ice or engage that potential client in a conversation. If you are a good salesperson, the promotional item is your ticket in and because you gave them something useful, they are more than likely to listen to what you are saying.
According to ABC News, more than half of the world’s population owns a cell phone. Humans need to communicate verbally and using a cell phone case as a promotional product is very near genius. Cell phone cases are necessary for these millions of users and considering the number of iPhone users, it would be easy to assess your advertising potential.
3. Water Bottle
We are now in an age of personal awareness. Awareness of health issues, financial issues, and ecological issues. Those are currently the trends internationally. Knowing that health awareness is at an all-time high should make us consider weighing in on this as well. In every area of our lives, you will notice consumers using wearable technology health trackers, protein shaker bottles, and even smart technology water bottles.
Imprinting your company’s brand on a water bottle for promotional distribution would not only be considered smart but responsibly health conscious. People are trying to drink more water and consider their health in more ways during everyday life. This form of promotional advertising would open new doors for potential clients.
One of the most powerful words in the area of marketing, business, and consumerism is the word, Free. In giving promotional items you are essentially giving free items to consumers with your company or brand’s advertising on them. The number of viewers and potential clients with any form of traditional advertising usually stop when your ads stop. Investing in these 3 promotional products will never stop attracting potential clients and collecting interest because they will be constantly in use. They will also sometimes and more likely be visible in other areas away from the client’s home. The cost for using these promotional items will definitely be worth it in the long run.